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Sunny Delight® Beverages Co. Expands Wholesomeness Efforts SunnyD 100% Juices is an all natural, no sugar added line of chilled juices with no added preservatives. “SunnyD 100% Juices have done very well in taste tasting, even among those who do not like other pure juices,” said Rick Zimmerman, senior vice president, marketing & innovation. ”These all natural juices give moms more choices they know their families will love.” The brand is sold in gable top cartons and includes Orange-Citrus, Orange-Strawberry and Orange-Peach. The company also named Davette Shorter to the newly created position of marketing director, FruitSimple. FruitSimple is a line of chilled, all natural, pure fruit smoothies currently sold in Arizona, and is another key component in moving the company to a platform of more wholesome beverages. “We are responding to consumers’ interest in more natural products,” said Zimmerman. “FruitSimple provides 2 servings of fruit in every 8 oz. serving, helping consumers get closer to the recommended ‘5 a Day.’ Davette’s successful marketing experience across a wide variety of companies will help us more quickly develop the FruitSimple brand.” Most recently, Shorter was director, U.S. marketing for L’Oreal’s Softsheen-Carson division where she led go-to-market strategies for L’Oreal’s traditional retail and OTC channels. Her consumer goods career has included senior marketing positions with Campbell’s Soup Company, Glory Foods, Bath & Body Works and Nabisco Foods. About the Company Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages. The company’s brands include SunnyD® citrus punch, FruitSimple fruit smoothies, and SunnyD 100% Juice. Please visit http://www.sunnyd.com for information about the company and its brands. |
